Mobile is changing the way we shop!

A decade back the mobile world was limited to phone calls, SMS, MMS, basic internet surfing and some audio and video downloads. Today, the scenario is quite different. With invent of Smart phones and Tablets the world has moved into the new layer of Digital Media. Internet has advanced to 3G, 4G and 5G networking systems. New applications and browsing techniques have brought the user to upfront.

As per estimates, by 2018 those 8.2 billion hand-held devices will bring $626 Billion revenue to the E-commerce world.

In 2018 the world population is expected to pass 8 Billion, and it is really fascinating that 8.2 Billion hand held devices (i.e. Mobiles and Tablets) are expected to be ONLINE. And they will be consuming an average of 2.7GB of data per month per device. We all know that today we like to shop, even window-shop online. Recently, we all are witnessing the significant growth of online shops. And these sites have constantly done their bits and pieces to migrate the X-generation to the digital world of shopping and entertainment.

Let’s understand this with a better set of graphs and facts through an Infographic analysis.

This means people will be more active on their Smartphones, tablets and such mobile devices. If you see closer you will know that contact less technologies like NFC and QR Codes are being adopted fast to offer best experience to buyers both online & offline. And fast hosting and storing technologies like Clouds, have started gripping their positions in the digital world. Most of the e-commerce sites have started integrating them into their sites and systems. These are gaining extreme importance as the shoppers prefer Digital Wallets for making payments seamlessly. If you haven’t yet integrated them yet, its a good time look into that now.

The next generation e-commerce sites should be responsive and light-weight sites, which can be operational on all types of devices without any problem with size or server and offer the utmost flexibility to their customers in terms of purchase, deal and exchange. Customers and Companies both are open to sharing and using data that will benefit both by exchanging the information needed to enable seamless experience for buyers online.

Concluding this- I want to share that, Mobile is changing the way we shop! And as an e-commerce owners or solution providers, we need to change as well!

Please share what you’re doing about it?

What do you do when you are given 20 choices from which you need to pick one to buy? You generally review all and leave without buying or you will ask the company to recommend the best one if you’re not able to decide.

If this is not the case then you are definitely the 3% of aggressive window shoppers. But, the remaining 97% of customers have a specific pattern or a system in mind for which they need an exact fill to buy it.
(more…)

Have you ever wondered how Google search works when you are finding something on Google?

Do you know when you are searching on Google, you are not actually searching on web? Instead you are actually searching into Google’s index of the web!

If you don’t know how Google crawls and indexing works, then you should. Why? Because it affects how well your site ranks on Google.

In order to help you understand the same so you can improve your rankings, let me share you a following infographic on How Google crawls and Indexes Web Pages.

Conclusion

If Google can’t efficiently crawl your website, your rankings will tank. By making things easier for the search engine, you’ll increase the likelihood of your pages being crawled and, more importantly, indexed.

Make sure you avoid the 7 mistakes above and check robots.txt files. It’s the little things that can affect your rankings in a negative way.

Do you understand the consumer psychology of your e-commerce customers? Do you know how much traffic you are losing due to slow response time and poor design? Do you know how much revenue you are losing by not using high quality images or video to display your product? Do you know how you can improve conversion rate by offering Product Reviews on your Product Detail pages? Do you know why the visitors abandon a purchase? What you can do about it?

I’m sure if you understand the behavior of your e-commerce website visitors then you can take rights steps to improve your conversion rates. Here is the infographic from Vouchercloud, on “Consumer Psychology & The E-Commerce Checkout” which I found to be interesting and worth to share with you.

Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud.

What you can do about it?

Here is the small checklist based on findings from e-Commerce Consumer Psychology studies that will quickly help you to improve your site’s conversion ratio:

• Make sure that your e-commerce website loads within 3 seconds, if you are on nopCommerce and looking for making your site faster than nopAccelerate can help
• Make sure that your visitors are able to find the products they are looking for as quickly as possible. To achieve this, you can use nopAccelerate Search and Catalog Navigation features that offers drill-down search and easier faceted navigation which makes it easy for your visitors to find the exact product they are looking for very quickly
• Use high quality product images Product Details Page. Product Video is better!
• Encourage Product Reviews on your site
• Make sure that you do not have hidden charges added on the checkout pages
• Use guest checkout
• Reduce unnecessary steps from checkout process, and do not ask for same information again
• Provide clear and specific delivery details
• Provide contact details and importantly Phone numbers on your website
• Use clear Call-to-Action button
• Use coupons and discount code, coupons can increase customer satisfaction.
• Use Security & Payment Seal on your website and more importantly on Checkout pages
• Offer multiple options for Payment including PayPal

The list can go on and on, and there is always an opportunity to improve your e-commerce website sales. Make sure that you implement it in right way to improve ROI of your e-commerce venture. If you need some help, feel free to contact us.