September 1st, 2014 has been a special day for all of our team member here at Xcellence-IT and nopAccelerate, as our CEO, Mr.Krunal Jariwala, has been recognised and awarded by nopCommerce as nopCommerce MVP (Most Valued Professional) for his contribution to the nopCommerce community. Check the snapshot here.

nopCommerce is a popular open source e-commerce solution built on the top of latest ASP.Net MVC with MS SQL as database backend. It has all the features that any modern e-commerce site will need.

 

nopCommerce is among the top 5 featured apps (only e-commerce app featured on top 5) on Microsoft Web Matrix, downloaded more than 368,000 times from there and witnessed more than 1,107,340 source code downloads from Codeplex.

 

If you’re new to nopCommerce, make sure to checkout nopCommerce Review article!

We, at Xcellence-IT, have been working with nopCommerce since September 2011 and since then worked on numbers of nopCommerce projects some of them are huge success. Since 2013, we have created a separate business unit focusing on the nopCommerce plugin, themes and custom development. And as a result, we have launched nopAccelerate.

nopAccelerate is an enterprise grade plugin for nopCommerce which integrates Apache Solr with nopCommerce, enabling you to offer enhanced catalog navigation and advanced search features and at the same time makes it very easy to scale your store to support millions of products and visitors without slowing down your store front-end. This helps improve overall usability of the store directly improving the conversion rates and profitability of the store.

It has been really great to be a part of nopCommerce community for all of us. We’ll continue contributing to the success of nopCommerce and its users helping them build their online stores using nopCommerce.

With this joyous moments, we want to share special thanks to nopCommerce community – specially to the incredible nopCommerce team who build and maintain nopCommerce solutions in a true open source spirit for their great effort in building nopCommerce, nopCommerce community and to all our customers, friends and family without the help of them, this wouldn’t be possible!

We are now offering high quality and affordable nopCommerce development services to our customers worldwide under the name of nopAccelerate. Moreover, we’re getting ready to start offering free and premium themes for nopCommerce very soon.

And we’ll have some more exciting news soon for all of you. Stay tuned!

Do you understand the consumer psychology of your e-commerce customers? Do you know how much traffic you are losing due to slow response time and poor design? Do you know how much revenue you are losing by not using high quality images or video to display your product? Do you know how you can improve conversion rate by offering Product Reviews on your Product Detail pages? Do you know why the visitors abandon a purchase? What you can do about it?

I’m sure if you understand the behavior of your e-commerce website visitors then you can take rights steps to improve your conversion rates. Here is the infographic from Vouchercloud, on “Consumer Psychology & The E-Commerce Checkout” which I found to be interesting and worth to share with you.

Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud.

What you can do about it?

Here is the small checklist based on findings from e-Commerce Consumer Psychology studies that will quickly help you to improve your site’s conversion ratio:

• Make sure that your e-commerce website loads within 3 seconds, if you are on nopCommerce and looking for making your site faster than nopAccelerate can help
• Make sure that your visitors are able to find the products they are looking for as quickly as possible. To achieve this, you can use nopAccelerate Search and Catalog Navigation features that offers drill-down search and easier faceted navigation which makes it easy for your visitors to find the exact product they are looking for very quickly
• Use high quality product images Product Details Page. Product Video is better!
• Encourage Product Reviews on your site
• Make sure that you do not have hidden charges added on the checkout pages
• Use guest checkout
• Reduce unnecessary steps from checkout process, and do not ask for same information again
• Provide clear and specific delivery details
• Provide contact details and importantly Phone numbers on your website
• Use clear Call-to-Action button
• Use coupons and discount code, coupons can increase customer satisfaction.
• Use Security & Payment Seal on your website and more importantly on Checkout pages
• Offer multiple options for Payment including PayPal

The list can go on and on, and there is always an opportunity to improve your e-commerce website sales. Make sure that you implement it in right way to improve ROI of your e-commerce venture. If you need some help, feel free to contact us.