When we talk about online sale, we need to understand that we are dealing with people who already do not have time to visit a physical store or who like me are lazy to flex their muscle :). If your e-commerce website is not saving these consumers their time or making them click on that refresh button again, they will move on to your competitor and maybe never visit you at all or worst share their bad experience with your e-commerce website with others.

In 1999, when the craze for high-speed internet connections was picking up the consumer were willing to wait for 8 seconds for a page to load. But now, a sluggish and unresponsive Ecommerce website is a major deterrent because the average online user will only tolerate load time of up to 3 seconds.
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SMS notification  is the backbone of eCommerce support system. The use of SMS Notification in an eCommerce store has become a mandate because it not only provides a smooth and hassle free shopping experience for customers but also reduces the cost of customer service for an eCommerce store. Despite the growth in other communication channels, SMS is still the most widely used form of communication, growing at a pace of 4% each year.

The Old timer SMS is the fastest and the cheapest way of guaranteed bulk communication for all sorts of businesses. With that said, let us talk about the benefits of integrating SMS notification in your eCommerce Store:
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Social Proof is a helping hand not only for eCommerce businesses who wants to increase their Conversion Rates, but also for e-buyers who want to buy but need assurance that they are buying the right thing. Using Social Proof for Psychological Persuasion is one of the most trustworthy and effective eCommerce techniques.

Search engines and wisdom of e-crowd has empowered e-buyers with an easy access to information and reviews about products and brands before deciding to click the “Buy Now” button. Social proof is a recommendation of others, which communicates to an e-buyer that real people like the product, which helps the e-buyer decide whether or not to buy that product. Here are 9 Proven Social Proof Strategies that an eCommerce business must use to increase conversion rate.
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We often write an eCommerce product description article on how to play with the mind of e-buyers and forget the truth that the consumers are just a step behind in understanding the marketing tactics. Writing a unique, informative and compelling product description for sure helps in increasing your eCommerce business sales. However, playing fair is the best way to convert your visitor into a fan.

A big fan base means boost in sales and less marketing effort!!!

With this in mind, let us have a look at 11 Incredible Techniques to persuade your eCommerce web visitors with unique and fair product descriptions that impels them to click that “Add to Cart” button right away.

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We are feeling so happy and glad to announce and release the free nopCommerce Starter Theme built on Bootstrap.

As a committed member of nopCommerce community, we are happy to contribute this theme for free to everyone who wants to build his store on nopCommerce and at the same time, wants to use Bootstrap Front End UI Framework, the de-facto standard for front end user interface development for Mobile & Web Development. (more…)