Good Customer Experience Always Improves Sales!
Client: pospak.com
About the Client: POSPAK.COM, operated by MarkPak Limited, is a trusted distributor and importer of cashier equipment in Thailand. With over 10 years of experience, the company provides standardized products from leading brands to customers ranging from small businesses to large factories. Recognizing the significance of SMEs in Thailand, POSPAK.COM aims to offer high-quality cashier equipment at reasonable prices, with a minimum order quantity requirement. Since its establishment in 2011, POSPAK.COM has been dedicated to promoting the efficiency of various industrial businesses.
Challenge
- Performance issues: The client’s website is facing slow loading times and overall poor performance, adversely affecting user experience.
- Application optimization: The client’s application lacks crucial optimizations such as caching, error log monitoring, SQL optimization, and server optimization, leading to inefficiencies.
- Server deployment process: The client requires a streamlined process for creating staging sites and efficiently deploying changes to the live site.
- Increased bounce rate due to website performance issues.
- User dissatisfaction caused by the lack of on-site search functionality, resulting in difficulty finding the right products and subsequent customer abandonment.
- Payment collection online
- Send notification to customer once order successfully completed.
Solution
- CDN Implementation:
- Recommendation: Utilize the free CDN plugin available at http://shop.xcellence-it.com/nopaccelerate-cdn.
- Benefit: The CDN plugin will enhance website performance by caching content and distributing it across multiple servers globally.
- Application Optimization:
- Caching implementation: Implement caching mechanisms to reduce server load and improve response times.
- CSS and JS fixing and optimization: Improve the CSS and JS code which unnecessarily use the loading and server.
- Utilize nopAccelerate plus pro plugin: Employ the nopAccelerate plus pro plugin, which offers performance enhancements, on-site search optimization (similar to Amazon’s search functionality), and overall optimization. More details can be found at https://www.nopaccelerate.com/.
- Error log monitoring and fixing: Regularly monitor error logs to promptly identify and resolve issues.
- SQL Optimization verification: Optimize database queries to improve the efficiency of data retrieval and storage.
- Server Optimization: Fine-tune server configurations and settings for optimal performance.
- Infrastructure, Network & Hardware review: Review the existing infrastructure, network setup, and hardware to identify bottlenecks or areas for improvement.
- Server Deployment:
- Staging site creation: Establish a staging site on the client’s server to test and finalize changes before deploying them to the live site.
- Efficient deployment: Streamline the deployment process to minimize downtime and ensure smooth transition of changes to the live site.
- Payment collection online:
- We recommended to developed the 2c2p payment plugin development to collect the payment.
Result
- On-site search enhancement: Improved customer acquisition from the search result page.
- Reduction in zero-hit queries during searches.
- Improved performance: The implementation of the CDN plugin significantly reduces website loading times and enhances overall performance.
- Optimized application: Through caching mechanisms, the nopAccelerate plugin, error log monitoring, SQL optimization, and server optimization, the application operates more efficiently.
- Cost-effective solution: The client benefits from the free CDN plugin and implements optimizations without incurring additional expenses.
- Streamlined server deployment: The streamlined process for staging site creation and deployment facilitates efficient updates to the live site, reducing downtime.
- SMS Notification : We have implemented nopAccelerate SMS plugin to send notification to customer/consumer to notified on different event like Order placed, Order delivered, Order Paid, Order Completed etc
- 2c2p Payment integration : We helped him to developed the 2c2p payment plugin and helped to collect the payment online to smooth transaction.
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